Welcome back! Great to see that your brain is still pliable and resilient. Starting where we left off, using a set of relevant keywords in the Keyword Tool of Google AdWords, we got to this screen: Sock Ideas! No Need To Spend 2 Hours Developing a List of Keywords! Selecting The Right Ones, However, Can Be Tricky. From this screen, you can use the '+' to expand the subsections to display possible keywords for your AdWords campaign. Before you go hitting the 'Save All' button to add the keywords to your campaign, lets really scrutinize what we've got here. 'Local Monthly Read More >>

Back on the attack! Time to make an ad or two to give you the feel! We ended the last post about to contruct our first advertisement on this screen: All in all this is pretty easy. There's no graphics, no font options, not jingles...just your words to draw people to your advertisement. The handy preview window the right will show you exactly what your ad will look like! As Google will tell you in the "Help me write a great text ad," draw attention to your ad by highlighting the amazing things you do, tell the users to do something Read More >>

Welcome back from Thanksgiving! Got your turkey sandwich there in the fridge? If you're really lucky you have some apple pie, stuffing and mashed taters, too. I'm not that lucky this time around. That's a lot of AdWords Bling! Did you get one of these? A few weeks back we received a whole bunch of Google AdWords promotional cards to give out to new (and potential) clients interested in developing an advertising campaign. If the client spends $25 on a campaign through AdWords, Google tacks on another $100 for FREE! Yippee! Free money! Free Advertising! That's great! We've had a few clients test it out thus far, dipping their toe into the world of online advertising, with decent results. We posted the offer on our Facebook page also when a friend of mine and small business owner messaged me. He had also received the offer from Google but didn't know how to actually use it. Rather than try to explain all the factors that go into an online campaign over the phone or an email, I'm going to offer some of them up here to you, job creator, innovator, entrepreneur. I'm going to dumb things down a little bit and explain how [....] Read More >>